Заголовок | Upper view |
Агентство | Kastner & Partners |
Кампания | Beautiful minds |
Рекламодатель | Alzheimer's Foundation of America |
Бренд | Alzheimer's Foundation of America |
Дата первой трансляции/Публикации | 2019 / 11 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
История | There’s little knowledge about the benefit of coloring for those who suffer from dementia. Although color therapy has been prescribed since the early 1900, coloring is perceived as kid’s activity. Knowing that our illustrators throw away hundreds of sketches on a daily basis, we put our creative waste to a good use. We went into our trash, selected 40 unused and uncolored drawings and made them into a coloring book for Alzheimer’s. |
Тип медиа | Интегрированные медиа / 360 Активация |
Главный креативный директор | Brandon Rochon |
Креативный директор | Simone Nobili |
Арт-директор | Patrick Hodges |
Арт-директор | Nick Jones |
Копирайтер | Simone Nobili |