Заголовок | Somewhere out there |
Агентство | M&C Saatchi Group |
Кампания | Somewhere out there |
Рекламодатель | Department for Work and Pensions |
Бренд | DWP |
Дата первой трансляции/Публикации | 2021 / 7 |
Бизнес сектор | Правительство и другие органы |
философия | As the labour market recovers from the impact of the Coronavirus pandemic in the UK, DWP has partnered with M&C Saatchi to develop a campaign helping jobseekers, those on furlough and ‘the worried working’ to see their strengths differently, and encourage them to discover support, training and advice on finding their next opportunity. Based on the insight that many jobseekers feel lost in the current labour market, but are keen to put their strengths to work, “Somewhere out there” encourages people to find what they are looking for from work rather than focusing solely on gaining employment. The line “We’ll help you find it” positions JobHelp as the tool that can help you find whatever “it” is for you – whether that’s support, training or a new role. The simple pleasures we gain from work, like a new mate or a payday treat, fulfil lots of emotional needs, so helping people find work is also helping them find self-esteem, comradery, financial security and pride. Searching JobHelp is an opportunity for discovery and reminds people they have options, including a job they never even knew existed. |
Тип медиа | Интегрированные медиа / 360 Активация |
Длина | |
Звуковой дизайн компании | Wave Studios |
Продакшн Студия | Academy Films |
Директор | Vince Squibb |
Специалист по работе с заказчиками | Christian Davis |
Специалист по работе с заказчиками | Tabby Powell-Tuck |
Специалист по работе с заказчиками | Siri Montague |
Исполнительный креативный директор | Matt Lee |
Креативная команда | Jon Fox |
Креативная команда | Greg Milbourne |
Senior Film Producer | Gareth Williams |
Креативный продюсер | Ed Day |
Исполнительный продюсер | Simon Cooper |
Продюсер Продакшн Студии | Ash Lockmun |
Линейный продюсер | Dave Birchall |
Координатор производства | Callum Crozier |
Линейный продюсер | Skye Goulding |
Кастинг | Claire Catterson |
Оператор-постановщик | Alex Melman |
Художник-постановщик | Jane Carroll |
Costume Designer | Steven Spencer |
Редактор | Paul Watts |
Edit House | The Quarry |
Edit Producer | Tor Adams |
Звукорежиссер | Parv Thind |
Звукорежиссер | Rebecca Boswell |
Послепроизводственный этап | Youngster |
Колорист | Seamus O’Kane |
Послепроизводственный этап | Ian Harland |
Hair & Make-Up Artist | Louise McCann |