| Заголовок | Goal |
| Агентство | adam&eveDDB |
| Кампания | Nothing Satisfies Like Pot Noodle |
| Рекламодатель | Unilever |
| Бренд | Pot Noodle |
| Дата первой трансляции/Публикации | 2024 / 3 |
| Бизнес сектор | Предварительно сваренные/обезвоженные готовые блюда |
| философия | In an effort to widen the appeal and enjoyment of the much talked about “Slurp” campaign, the team at Pot Noodle and adam&eve/DDB have used insight and data to respond to those people that were disgusted by the slurping sound used in the latest TVC. Using a hyper-targeted campaign to adjust the SFX, those who may have been adverse to the sounds of slurping will be served an alternative version which is designed to satisfy based on their preferences. Built on an insight of how people enjoy Pot Noodle, and how eating the savoury snack is not always the most dignified experience, the original spot saw a woman enjoying a Pot Noodle in the office, slurping loudly and proudly for everyone to hear. Following the launch, some viewers have taken to X to express their disgust for the new ad - Pot Noodle has quickly pivoted with an alternative version for them, replacing the slurping, with more bearable sound effects. In this new apology campaign that will run across TV, online, social, radio, and press, Pot Noodle and adam&eve/DDB have used data to ensure they can make good with those most offended by the unsavoury slurping. In the first instance, they used data to identify which people were most sensitive to the slurp, skipping just when the slurping noise started. Once this group was established, they delved further into the data, seeking out which sounds those people find personally satisfying. By exploring the type of content these Sluropophobes consumed online – from saxophone tutorials to F1 highlights – they were able to determine what their niche interests were and thus, what sounds they’d respond positively to. The team then tailored more than 50 different versions of the advert, to target those most adverse to the slurp. To kick-off the apology campaign, in spot that will premier during the Brit Awards on the 2nd of March, the slurping sound from the original TV ad has been altered, now with a more tolerable ‘nom nom’ sound effect, and explanatory text saying: “Some people had adverse reactions to the slurping sounds in this ad. So it no longer contains any.” Following this, a formal apology will be published in press, with a QR code guiding Brits to this new suite of more satisfactory sounding ads. The targeted data-driven work will subsequently run across TV, online, and social. |
| Тип медиа | Телевидение |
| Длина | |
| Продакшн Студия | Anonymous Content |
| Послепроизводственный этап | Coffee & TV |
| Offline Editing | Tenthree |
| Звук | Wave Studios |
| Менеджер по рекламе | Andre Burger |
| Менеджер по рекламе | Georgina Bradford |
| Менеджер по рекламе | Lena Portchmouth |
| Менеджер по рекламе | Angus Giddins |
| Главный исполнительный директор (CEO) | Miranda Hipwell |
| Главный креативный директор | Richard Brim |
| Исполнительный креативный директор | Ant Nelson |
| Исполнительный креативный директор | Mike Sutherland |
| Joint Head of Production | Nikki Cramphorn |
| Продюсер агентства | France Nguyen |
| Управляющий партнер | Tom White |
| Директор рабочей группы клиента | Carrie Pollock |
| Директор рабочей группы клиента | Max Sullivan |
| Директор по стратегии | Martin Beverley |
| Начальник планирования | Will Grundy |
| Senior Planner | Liora Ingram |
| Junior Planner | Lucy Wilson |
| Руководитель проекта | Rasha Noronha |
| Коммерческие дела | Jamie Hirst |
| Коммерческие дела | Martin Eels |
| Legal | Tom Campbell |
| Design production | King Henry Studio |
| Менеджер студии | Rob Wallis |
| Head of Design | Paul Knowles |
| Deputy Studio Manager, artworking | Dave Callow |
| Photography studio | Cain&Abel |
| Photographer and videographer | Honor Northbridge |
| Продюсер | Tara Thompson |
| Продюсер пост-производства | Kim Moessl |
| Motion Designer | Hashir Khan |
| Типография | Nebenzu |
| PR-агентство | W Communications |
| PR Associate Director | Jess O’Donohoe |
| PR Account Director | Paige Hartley |
| PR Account Manager | Ella Bull |
| Медиа-агентство | Mindshare Europe |
| Media Business Director | Tess Domenet |
| Media Business Director | Kate Pidgen |
| Media Account Manager | Felix Cooney |
| Media Account Manager | Ismaila Bojang |
| Media Account Executive | Megan Wieland |
| Продюсер пост-производства | Dylan Bollister |
| Продюсер пост-производства | Joss Brindle |
| Колорист | Lewis Crossfield |
| Offline Post Producer | Clellend Allen |
| Редактор | David Whittaker |
| Звукооператор | Parv Thind |
| Audio Producer | Ornela Peka |
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