| Заголовок | Nights In (20s) |
| Агентство | Grey London |
| Кампания | Can Hands |
| Рекламодатель | Kellogg's |
| Бренд | Pringles |
| Дата первой трансляции/Публикации | 2023 / 7 |
| Бизнес сектор | Картофельные чипсы, хрустящий картофель и крекеры |
| философия | Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative. One 40 second spot is made for the “Apéro” markets of France, Spain, Portugal and Italy, positioning Pringles as a delicious snack to serve when with family or friends. In this spot, which is airing from mid-June, a woman gets her hand stuck in a can of Pringles as she’s preparing an early evening spread of charcuterie and snacks. After a brief moment of shock, she uses her initiative to become an even more wonderful host and turns her new appendage into a cocktail stirrer, ice crusher, guitar pick and more. Another 60 second ad, created for Northern European markets, features a young guy who ducks into a quiet room when he gets his hand stuck in a Pringles can at a party. Although embarrassed, he soon relaxes when he realises the rest of the people in the room have done exactly the same thing. The spot, breaking in early July, will run in markets including Germany, Austria, Switzerland, Israel, Greece, Netherlands, Belgium, Poland, Romania, Croatia, Hungary, Lithuania, Finland, Denmark, Sweden, Norway, Cyprus, Malta, Latvia, Estonia. Another film that will run in the UK and Ireland from July is an adaptation of the original Pringles Super Bowl ad created in collaboration with Grey New York. The campaign will run on TV, digital, social and out-of-home platforms. The executions are designed to show how Pringles can bring fun to any social occasion. They build on the hugely successful 2022 and 2023 Super Bowl ads created in collaboration with Grey New York, which were designed to reflect the irresistible nature of Pringles that releases your playful side. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | France, Italy, Portugal, Spain |
| Послепроизводственный этап | Whitehouse Post |
| Послепроизводственный этап | Framestore |
| Руководство музыкальных рядов | Wave Studios |
| Исполнительный креативный директор | David Wigglesworth |
| Креативный директор | Jesse Little |
| Креативная команда | Katie Bird |
| Креативная команда | Caitlin Horrex |
| Креативная команда | Gnome Taylor |
| Креативная команда | Flora German |
| Креативная команда | Shivani Patel |
| Planning Partner | Matthew Gladstone |
| Стратегический директор | Gilliam Caldwell-Dunn |
| Управляющий партнер | Agi Varanyi |
| Group Business Director | Tamsine Foggin |
| Директор рабочей группы клиента | Jack Barber |
| Директор рабочей группы клиента | Alice Ashwell |
| Специалист по работе с заказчиками | Hugo Soer |
| Делопроизводитель | Madeleine Hine |
| Исполнительный продюсер | Nazneen Read |
| Senior Producer | Michelle Kasper |
| Senior Producer | Sam Dowling |
| Assistant Producer | Alicia Cordell |
| Продакшн Студия | Smith & Jones |
| Исполнительный продюсер | Phillipa Smith |
| Директор | Ulf Johansson |
| Оператор-постановщик | Barry Ackroyd |
| Художник-постановщик | Steve Smithwick |
| Продюсер пост-производства | Ella Sedgewick |
| Продюсер пост-производства | Alexia Paterson |
| Продюсер пост-производства | Annika Gustavsson |
| Продюсер пост-производства | Sam Gunn |
| Послепроизводственный этап | GPS Nights |
| Послепроизводственный этап | company 3 |
| Редактор | Tony Whetnall |
| Редактор | Jean-Clément Soret |
| Колорист | Matt Hare |
| Колорист | Paul O'Brien |
| Художник по видеоэффектам | Chris Winters |
| Художник по видеоэффектам | Ozgur Yigit |
| Художник по видеоэффектам | Matt Ingram |
| Художник по видеоэффектам | Julia Jonas |
| Компания, которая занимается визуальными эффектами | Sauvage |
| Художник по видеоэффектам | Frieder Dose |
| Художник по видеоэффектам | Marvin Benjamin McMahon |
| Композитор | Trevor Simpson |
| Руководство музыкальных рядов | Macke Bergkvist |
| Руководство музыкальных рядов | Parv Thind |
| Руководство музыкальных рядов | Music Supercircus |
| Звукооператор | Gritz |
| Звукооператор | Sam Cross |
| Звукооператор | Beth Tomblin |
| Audio Post Producer | Richard Donaghue |
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