Заголовок | Tram Shelter |
Агентство | TBWA\ Helsinki |
Кампания | Tram Shelter |
Рекламодатель | Amnesty International |
Бренд | Amnesty International |
Posted | Июнь 2005 |
Продукт | Anti-violence against women |
Бизнес сектор | Против бытового насилия и сексуального насилия |
философия | The "Stop Violence against Women" campaign for Amnesty International claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables, stairs, corners and poles - in advertising as well as in real life |
Проблема | When your husband beats you up, you don't want the whole world know about it. So you make up an excuse and people around you are willing to believe you're telling the truth. We wanted people to stop hearing lies and start acting against them |
Тип медиа | На открытом воздухе / вне дома |
Рынок | Finland |
Копирайтер | Tommy Mäkinen |
Копирайтер | Markku Rönkkö |
Копирайтер | Eeva Kekalainen |
Арт-директор | Minna Lavola |
Арт-директор | Jyri Konttinen |
Руководитель группы по связям с рекламодателями | Kirsi Pärni |
Руководитель рекламодателя | Frank Johansson |