| Заголовок | ¡Marte! For Another Planet |
| Агентство | Le Pub |
| Кампания | ¡Marte! For Another Planet |
| Рекламодатель | Lavazza |
| Бренд | Lavazza |
| Дата первой трансляции/Публикации | 2023 / 4 |
| Бизнес сектор | Кофе, чай, шоколадные напитки, напитки для завтрака |
| философия | Lavazza, the leading Italian coffee company, has unveiled ¡Marte! For Another Planet: the brand-new coffee product hat grows on Mars. It doesn't exist yet, but its name plays on Lavazza’s product range called ¡Tierra! as a fun feature to raise awareness about the importance of taking care of our planet. The Earth Day stunt includes a video presenting the product with the aim of highlighting Lavazza's commitment to teaching coffee producers how to breed coffee through sustainable farming practices and protect the only planet on which it grows: the Earth. The digital activation takes viewers on a journey to Mars and features red beans that look as if they could have been grown in a Martian environment. Just when you think that ¡Marte! could be real, the video reveals that it’s not yet possible. The new campaign, through suspense and irony, reaffirms that Lavazza supports coffee farmers by fostering good agricultural practices to counter the effects of climate change, so that hopefully they won't have to grow coffee on Mars any time soon. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Global CEO/CCO | Bruno Bertelli |
| Главный креативный директор | Cristiana Boccassini |
| Главный креативный директор | Francesco Poletti |
| Исполнительный креативный директор | Domenico Manno |
| Креативный директор | Nicoletta Zanterino |
| Креативный директор | Cinzia Caccia |
| Senior Art Director | Santi Urso |
| Senior Copywriter | Christopher Penman |
| Global Head of Content & Social | Valentina Salaro |
| Senior Content Manager | Vincenzo Di Carlo |
| Директор по обслуживанию клиентов | Alessandra Sabbione |
| Директор рабочей группы клиента | Mariona Valls Setó |
| Руководитель производства | Anna Sica |
| Продюсер агентства | Chiara Agresta |
| Senior Strategic Planner | Alex Moore |
| Продакшн Студия | 360FX Table Top Studio |
| Директор | Andrea Marini |
| Оператор-постановщик | Emanuele Zarlenga |
| Исполнительный продюсер | Antonella Scoliero |
| Продюсер | Gabriele Giudici |
| Продюсер | Monica Zobbi |
| Редактор | Giulia Peruzzotti |
| Колорист | Orash Rahnema |
| Послепроизводственный этап | Iggy Post |
| Музыка | Daniele De Virgilio |
| Аудио послепроизводственный этап | Operà Music |
| Production Advisor | The Producer International |