OBHS - "#BlackedOutHistory"

DDB Canada

DDB Canada Toronto, Canada

Премии

3592

Это объявление является частью "ACT Responsible Collection"

Бренд: OBHS
Страна: Canada

Рекламодатель: Ontario Black History Society

Заголовок	#BlackedOutHistory
Агентство	DDB Canada
Кампания	#BlackedOutHistory
Рекламодатель	Ontario Black History Society
Бренд	OBHS
Posted	Ноябрь 2021
Бизнес сектор	Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности
История	Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history.Of the 255 pages, only 13 remained.Copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves.
философия	To raise awareness of this issue with the policymakers that control the curriculum, the Ontario Black History Society took real Grade 8 history textbooks and “Blacked Out” all of the non-Black history. Of the 255 pages, only 13 remained. To launch the campaign, copies of the redacted textbooks were sent to politicians, policymakers, and activists, so they could see the problem for themselves. The packages included recommendations for curriculum reforms and a CTA driving online, where we rallied support around the hashtag #BlackedOutHistory. The book became a symbol of protest, used by members of parliament to pressure the government to change the curriculum.
Проблема	How do you show how little Black History is taught? You get rid of everything else. Canadians only ever learn their history one way - from the perspective of predominantly white men - even though Black people have lived in Canada for over 400 years.
Результат	The campaign was a hit, with 5.6 million impressions online and a feature on the front page of Canada’s national newspaper. It also sparked policy change discussions, forced the textbook makers to take action, and led to teachers rethinking how they educate their students.
Тип медиа	Анализ ситуации
Длина	116 seconds
Music Prod Company	Vapor Music Group
Управляющий директор	Megan Hardisty
Директор по стратегии	Graham Candy
Коммерческий директор	Laura Rodriguez
Специалист по работе с заказчиками	Alexa Prest
Global Chief Creative Officer	Ari Weiss
Исполнительный креативный директор	Craig Ferguson
Исполнительный креативный директор	Erin Kawalecki
Ассоциированный креативный директор	Allie Keith
Ассоциированный креативный директор	Dan Szczepanek
Копирайтер	Dan Szczepanek
Копирайтер	Rebecca Skinulis
Арт-директор	Allie Keith
Арт-директор	Mariam Alqasim
Графический дизайнер	Allie Keith
Продюсер агентства	Vivian Poon
Продакшн Студия	Alfredo Films
Director/Executive Producer	Alexander Henry
Исполнительный продюсер	Holly Rowden
Послепроизводственный этап	Sauce Digital
Executive Post Producer	Alexander Henry
Executive Post Producer	Holly Rowden
Редактор	Shivam Pandya
Редактор	Nick Brooks
Музыкальный продюсер	Lindsey Bates
Музыкальный креативный директор	Ted Rosnick