| Заголовок | 'Biggest Ever Disney' Promotion |
| Агентство |
MullenLowe UK
|
| Кампания |
'Biggest ever Disney' promotion
|
| Рекламодатель |
Morrisons
|
| Бренд |
Morrisons
|
| Дата первой трансляции/Публикации |
2011 / 7
|
| Бизнес сектор | Универсальные магазины, супермаркеты
|
| История | The TV advert sees a series of scenarios depicting parents and their dis-interested kids arriving at a party, playing football or on a games console. The kids are only interested in one thing, going to Morrisons. Finally, the reason is revealed, and you see the delight of one of the kids, standing in a Morrisons store, finding a gold card and consequently winning. |
| Проблема | At the beginning of July Morrisons, in partnership with Disney, launched the biggest ever Disney giveaway. Giving Morrisons customers the chance to win one of a 1000 stays at Disneyland Paris. Everytime a customer spends £30 in store they are given a free pack of Disney Magical Moments cards. Within these packs are 1000 gold cards, if the customer finds one, they win a stay! |
| Тип медиа |
Телевидение и кино
|
| Продакшн Студия |
Rogue Films
|
| Продюсер агентства |
Susie Innes
|
| Продюсер Продакшн Студии |
Maddy Easton
|
| Директор |
Jackie Oudney
|
| Планировщик счета |
Jodie Armstrong
|
| Арт-директор |
Lee Goulding
|
| Креативный директор |
Tom Hudson
|