| Заголовок | The Beast |
| Агентство | Engine UK |
| Кампания | The Beast |
| Рекламодатель | KP Snacks |
| Бренд | McCoy’s |
| Дата первой трансляции/Публикации | 2021 / 2 |
| Бизнес сектор | Картофельные чипсы, хрустящий картофель и крекеры |
| философия | Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps unleashes a furry long-armed Beast with a craving for flavour, who seeks out the nearest pack of McCoy’s. The first ad in the series sees a woman at work direct her “Beast” to a nearby convenience store, where the shopkeeper is eating new McCoy’s Peri-Peri Fire Pit. ENGINE Creative was briefed to position McCoy’s as a snack that turns up the taste volume on many levels, leaving the boring crisps behind. The agency’s response was to create a Beast whose craving for flavour must be satisfied, allying the truth of the brand’s intense flavour with the unexpected friction of a cheeky Beast who lives inside all of us, and who will stop at nothing in its craving for real taste. The comedy of the Beast is in the puppet. By keeping everything in-camera, Joseph was able to deliver brilliant performance with natural spontaneity. Speaking about the process, he said... "Some scripts are literally a dream come true. To keep these films feeling as rooted in the real world as possible everything was shot in camera with very little post-production. Each long hairy flavour grabbing puppet was brought to life as a physical puppet measuring over 3m in length! Bicycle brake cables were used to give each hand its characterful articulated movements." The campaign is aimed at an audience of 25-44 year old “flavour cravers” who seek stimulation and adventure in life to punctuate the mundane. This desire to dial things up plays out in their choice of McCoy’s with its whole range of big, punchy flavours. The 20-second and 10-second films are spearheading a campaign that will run on major terrestrial and satellite TV channels, as well as VOD on ITV, Sky and All 4, and in OOH locations close to stores. Media planning and buying is through Starcom. |
| Тип медиа | Телевидение |
| Длина | |
| Аудио | Wave Studios |
| Типография | Jelly London |
| Исполнительный креативный директор | Billy Faithfull |
| Креативный директор | Sonny Adorjan |
| Креативный директор | Olly Courtney |
| Креативная команда | Andy Lee |
| Креативная команда | Jonny Porthouse |
| Client Managing Director | Ed Norrington |
| Специалист по работе с заказчиками | Megan Seaby |
| Senior Account Director | Rosa Stanley |
| Senior Account Director | Alex Worthington |
| Директор по стратегии | Gen Kobayashi |
| Стратегический директор | Elisa Edmonds |
| Senior Strategist | Laura Sammarco |
| Менеджер проекта | Louisa Lewis |
| Исполнительный продюсер | Debbie Impett |
| Продюсер агентства | Georgina Moxey |
| Agency Production Assistant | Olive Andrews |
| Продакшн Студия | Blinkink |
| Директор | Joseph Mann |
| Исполнительный продюсер | Bart Yates |
| Продюсер | Joshua Smith |
| Оператор-постановщик | Alex Barber |
| Помощник директора | James Sharpe |
| Редакционная компания | Stitch |
| Редактор | Max Windows |
| Editing Producer | Alice Clarke |
| Editing Producer | Angela Hart |
| Послепроизводственный этап | Freefolk |
| Колорист | Paul Harrison |
| Художник огня | Andy Copping |
| Художник огня | Jason Watts |
| Продюсер пост-производства | Cheryl Payne |
| Звукооператор | Tony Rapaccioli |
| Audio Producer | Ornela Peka |
| Типография | Eva Cremers |
| CGI | Neil Stubbings |
| CGI | PICS Picture |
| Медиа-агентство | Starcom MediaVest |
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