| Заголовок | Hold Me |
| Агентство | Engine UK |
| Кампания | It's just a name |
| Рекламодатель | Greene King Brewery |
| Бренд | Ice Breaker |
| Дата первой трансляции/Публикации | 2022 / 8 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| философия | Engine Creative is launching a humorous VOD and social campaign for Greene King’s Ice Breaker pale ale showing that the brand won’t help people to break the ice in social situations. It’s just a great tasting beer, filled with hoppy goodness. Aiming to build recognition and awareness of the craft beer and give it a memorable identity, the campaign called “It’s Just A Name” consists of three films which shed light on the highs, lows and awkwardness of social situations. In the films, people are inspired by their can of Ice Breaker to be bold and break the ice in a social situation. But every time they try, they realise that, sadly, Ice Breaker is just a name and doesn’t turn them into a social superhero. In one film, a man hugs another in a pub and wonders how long the embrace should last. He looks at his can of Ice Breaker for inspiration, but this doesn’t guide him. They stand hugging uneasily. The voice over concludes: “Ice Breaker – it’s just a name.” In another execution, a woman looks at her can of Ice Breaker, then plucks up the courage to go and talk to a circle of people, but they ignore her. Again, the voice over chimes in: “Ice Breaker, it’s just a name.” In the third film, a man ponders whether to greet another with a handshake or fist bump. He looks at his can of beer for guidance, then unexpectedly runs his hand down the other’s face. The voice over concludes: “Ice Breaker, it’s just a name.” |
| Тип медиа | Digital |
| Длина | |
| Редакционная компания | Marshall Street Editors |
| Звуковой дизайн компании | Wave Studios |
| Менеджер по рекламе | Will Hemmings |
| Менеджер по рекламе | Alex Radcliffe |
| Менеджер по рекламе | Annabel Clark |
| Менеджер по рекламе | Amina Ali |
| Креативный директор | Steve Hawthorne |
| Арт-директор | Doug Redfern |
| Копирайтер | Joe Roberts |
| Head of Strategy | Laura Sammarco |
| Стратег | George Poynter |
| Управление аккаунтом | Kelly Mahon |
| Управление аккаунтом | Richard Williams |
| Управление аккаунтом | Harriet Pinnington |
| Client Managing Director | Ed Norrington |
| Продюсер агентства | Henry Davies |
| Продакшн Студия | Birth Productions |
| Директор | Devon Ferguson |
| Исполнительный продюсер | Kate Elson |
| Продюсер | Dominic Wilcox |
| Редактор | Spencer Ferszt |
| Послепроизводственный этап | Nineteen-Twenty |
| Класс | Kal Van Beers |
| Звукорежиссер | Tony Rapaccioli |
| Оператор-постановщик | Richard Mott |
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