Заголовок | Clock Change |
Агентство | Y&R London |
Кампания | Clock Change |
Рекламодатель | Department For Communities & Local Government |
Бренд | Fire Kills |
Дата первой трансляции/Публикации | 2011 / 10 |
Бизнес сектор | Общественная безопасность, здоровье и гигиена |
История | The advertisements highlight the association we’re making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: The advertisements, which launches on 24 October, highlight the association we're making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: "British summer time comes to an end soon. Make sure you don't. When you change your clock, test your smoke alarm." British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm.” |
философия | The new national Fire Kills campaign will encourage people to test their smoke alarm when they change their clocks. |
Тип медиа | Веб-фильм |
Продакшн Студия | MPC LDN |
Директор рабочей группы клиента | Graham Smith |
Планировщик счета | Neasa Cuniffe |
Арт-директор | Jerry Hollens |
Копирайтер | Mike Boles |
Креативный директор | Damon Collins |
Менеджер по рекламе | Mary-Ann Auckland |
Продюсер агентства | Jen Fewster |
Директор | Giles Revell |
Продюсер | Stella Pye |
Оператор-постановщик | Andy Taylor Smith |