Заголовок | Honda Grrr Game |
Агентство | unit9 |
Кампания | Grrr - Honda |
Рекламодатель | Honda Motor Co., Ltd. |
Бренд | Honda |
Posted | Июнь 2005 |
Продукт | Diesel |
Бизнес сектор | Автомобильные аксессуары и услуги |
История | In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations. |
Тип медиа | Digital |
Рынок | United Kingdom |
Больше информации | www.unit9.com/grrrgame/ |
Креативный директор | Tony Davidson |
Креативный директор | Kim Papworth |
Арт-директор | Sean Thompson |
Копирайтер | Sean Thompson |
Дизайнер | Katharina Leuzinger |
Технический директор | David Yates Buckley |
Продюсер | Charlie Tinson |
Продюсер | Piero Frescobaldi |