Заголовок | Luca |
Агентство | MullenLowe Italy |
Кампания | Luca |
Рекламодатель | Coop |
Бренд | Coop |
Posted | Август 2002 |
Продукт | Supermarket |
Бизнес сектор | Универсальные магазины, супермаркеты |
История | In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca". |
Тип медиа | Телевидение |
Длина | |
Креативный директор | Aldo Cernuto |
Креативный директор | Roberto Pizzigoni |
Копирайтер | Dario Alesani |
Арт-директор | Umberto Mauri |
Продакшн Студия | Film Master |
Директор | Agostino Panini |