| Заголовок | The columns of hate |
| Brief | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that the racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
| Агентство |
Publicis Conseil
|
| Кампания |
The columns of hate
|
| Рекламодатель |
Licra
|
| Бренд |
LICRA
|
| Posted | Январь 2021 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| История | A French deputy, Laeticia Avia, has proposed a law against online racism at the National Assembly. LICRA saw an opportunity to remind all deputies the importance to fight any kinds of racism. Before the vote, LICRA hacked the National Assembly and turned it into a media, showing that racism has never been so high on the internet. LICRA hoped this event helped to convince deputies to vote for this law. |
| Тип медиа |
Digital
|
| Главный креативный директор |
Bruno Bertelli
|
| Исполнительный креативный директор |
Marco Venturelli
|
| Креативный директор |
Elie Trotignon
|
| Арт-директор |
Eric Esculier
|
| Копирайтер |
Eric Esculier
|
| Специалист по работе с заказчиками |
Laurent Enet
|
| Продакшн Студия |
Athem
|