Toby Pschorr

Toby Pschorr

Global Business Director Volkswagen & Managing Director at DDB Berlin
Berlin, Germany

Обо мне

A born and bred Bavarian, Toby moved to London in 1991 to take a degree in International Business Studies. His diverse work history includes working client-side as well as for various creative agencies.

Learning from some of the very best creative minds in the industry, Toby worked across many sectors and cultures in both global account lead and agency management positions. He acquired digital experience early on in his career whilst setting up a dedicated dotcom unit and also in subsequent leadership roles. He attended management training with Hyper Island, The London Business School and Harvard University.

Since joining DDB Berlin as Managing Director, Toby and his team have affected a dramatic turnaround. The agency is once again a thriving creative hub with employees from 15 different nationalities.

This year Toby took on the additional role as Global Business Director Volkswagen. In this role he supervises global brand campaigns and product launches and coordinates 24 DDB roster agencies around the world.

Моя работа

SEE ALL WORK
7847 Rocky

Rocky

БРЕНД:
The Number 118 118
АГЕНТСТВО:
WCRS
6282 Retirement

Retirement

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
11627 Fingers

Fingers

БРЕНД:
Sony
АГЕНТСТВО:
Fallon
4091 Quarry

Quarry

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
3866 Garage

Garage

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
3608 Supermarket

Supermarket

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
3989 Taxi

Taxi

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
5903 Half The Address

Half The Address

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
13011 Cog Spoof

Cog Spoof

БРЕНД:
118 118
АГЕНТСТВО:
MEME London Ltd

Должности

Global Business Director Volkswagen
Berlin, Germany
June 2015 - В настоящее время здесь (8 лет 9 месяцев)
Global business lead for Volkswagen AG, DDB's largest worldwide client. Supervision of multi-market brand and product-launch campaigns. Coordination of 24 international DDB roster agencies. Member of the DDB Worldwide Executive Commitee, the DDB Europe Management Board and Omnicom's Global Client Leader Group.
Managing Director
Berlin, Germany
May 2012 - В настоящее время здесь (11 лет 10 месяцев)
Managing Director & Geschäftsführer at DDB Tribal Berlin with 140 employees and the following clients: Volkswagen, eBay, Telekom, Jules Mumm, Bunte, Vattenfall, AEG, Immowelt.
Global Managing Director, Team Philips
Amstelveen, Netherlands
2010 - April 2012 (2 года 3 месяца)
Global business lead for Philips Group (Consumer Electronics, Healthcare, Lighting). Core teams in London, Amsterdam & Toronto with regional hubs in Shanghai, Singapore, Mumbai, Moscow and Sao Paulo.
Global Managing Director, Team Philips
London, United Kingdom
2010 - April 2012 (2 года 3 месяца)
Global business lead for Philips Group (Consumer Electronics, Healthcare, Lighting). Core teams in London, Amsterdam & Toronto with regional hubs in Shanghai, Singapore, Mumbai, Moscow and Sao Paulo.
34604 Born Confident

Born Confident

БРЕНД:
Volkswagen
АГЕНТСТВО:
adam&eveDDB
Managing Director
Santo London
2009 - 2010 (1 год)
Coca-Cola, Vodafone, Nestle, Diesel
Business Director & Head of Account Management
BBH
London, United Kingdom
2005 - 2009 (4 года)
Vodafone, Unilever, Audi, Mothercare
Group Account Director
London, United Kingdom
2003 - 2005 (2 года)
Sony, Dorset Cereals, Skoda
11627 Fingers

Fingers

БРЕНД:
Sony
АГЕНТСТВО:
Fallon
Account Executive -> Board Account Director
London, United Kingdom
1995 - 2003 (8 лет)
BMW AG, BMW Japan, United Distillers, BMW GB, Reckitt Benckiser, WCRS (e-brands) founding partner, 118 118, Heinz, Toshiba, CNN, Prudential, Vizzavi
4666 Launch poster

Launch poster

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
7847 Rocky

Rocky

БРЕНД:
The Number 118 118
АГЕНТСТВО:
WCRS
6282 Retirement

Retirement

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
4091 Quarry

Quarry

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
3866 Garage

Garage

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
3608 Supermarket

Supermarket

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
3989 Taxi

Taxi

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
5903 Half The Address

Half The Address

БРЕНД:
118 118
АГЕНТСТВО:
WCRS
Marketing Assistant
BMW
1993 - 1994 (1 год)
Financial controlling & coordination of international campaigns at BMW AG.

Образование

Omnicom Senior Management Programme Field Of Study Leadership

BBH 'Mini-MBA' Field Of Study Business Administration and Management, General

BA (Hons) Field Of Study International Business Studies

1991 - 1995 (4 года)
Activities and Societies: Major: Marketing and Communications; Dissertation: The management of global advertising at BMW (achieved highest grade at Business School in over a decade); IPAG Ecole Superieur de Commerce Exchange programme for 6 months

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