| Заголовок | Susie Shark |
| Агентство | AMV BBDO |
| Кампания | Tobacco Control - Department of Health |
| Рекламодатель | Department of Health |
| Бренд | Department of Health |
| Posted | Август 2004 |
| Продукт | Anti-Smoking Message |
| Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления |
| Слоган | A nice name doesn't make something less deadly. |
| Результат | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United Kingdom |
| Больше информации | www.giveupsmoking.co.uk |
| Планировщик счета | Jane Dorsett |
| Планировщик счета | Annabelle Watson |
| Планировщик счета | Clare Hutchinson |
| Менеджер по рекламе | Nick Adkin |
| Директор рабочей группы клиента | Ann-Marie Kilpatrick |
| Планировщик счета | Frank Reitgassl |
| Deputy Planning Director | Kate Waters |
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