Заголовок | Bib |
Агентство | AMV BBDO |
Кампания | Tobacco Control - Department of Health |
Рекламодатель | Department of Health |
Бренд | Department of Health |
Posted | Май 2005 |
Продукт | Anti-Smoking Message |
Бизнес сектор | Антинаркотические/антиалкогольные/антитабачные заявления |
Результат | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
Тип медиа | Печать |
Рынок | United Kingdom |
Планировщик счета | Jane Dorsett |
Планировщик счета | Annabelle Watson |
Планировщик счета | Clare Hutchinson |
Менеджер по рекламе | Nick Adkin |
Директор рабочей группы клиента | Ann-Marie Kilpatrick |
Планировщик счета | Frank Reitgassl |
Deputy Planning Director | Kate Waters |