Заголовок | Diesel Island |
Агентство | Santo London |
Кампания | Diesel Island |
Рекламодатель | Diesel |
Бренд | Diesel Apparel |
Posted | Август 2011 |
Бизнес сектор | Одежда, мода и обувь |
философия | Equal parts social game, fashion catalogue and irreverent history lesson, this tells the story of Diesel's sovereign state and prompts users to ascend the ranks from "Illegal Immigrant" all the way through to "President" by settling on the Island and performing civic duties which inform the democracy. Each Island President gets unmoderated control of Diesel's Twitter feed for a day. Other features include the ability to explore the Island and the clothes via a 360 Streetview mechanic as well as the "Pirate Radio Station", where users can search for virtually any existing piece of music to soundtrack their experience. http://awards.stinkdigital.com/dieselisland/ |
Тип медиа | Digital |
Продакшн Студия | Stink Films |
Креативный директор | Pablo Minces |
Специалист по работе с заказчиками | Iggy Diez |
Арт-директор | Bruno Dias |
Креативная команда | Cameron Temple |
Креативная команда | Gui Seiz |
Дизайнер | Josh Smith |