The British Army - " Will I be listened to in the Army?"

Accenture Song

Accenture Song London, United Kingdom

11518

Бренд: The British Army
Страна: United Kingdom

Рекламодатель: British Army

Заголовок	Will I be listened to in the Army?
Агентство	Accenture Song
Кампания	This is Belonging
Рекламодатель	British Army
Бренд	The British Army
Дата первой трансляции/Публикации	2018 / 1
Бизнес сектор	Государственной службы занятости, набор в войска и полицию
философия	The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army. It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words. The campaign was created by creative agency Karmarama, and builds on the multi-award-winning This is Belonging recruitment drive in 2017 delivered a significant uplift in total application volumes. The British Army supports people in achieving their personal and professional goals, whether it’s conquering a pull up or taking on a leadership role. The Army is recruiting and there is a breadth of roles and opportunities available in both the Regular Army and Army Reserve, from helicopter pilot to nurse, from engineer to IT specialist. As part of life in the British Army, lifelong friendship bonds are formed and incredible challenges are overcome to achieve worthwhile results, for example saving lives by providing assistance on humanitarian or peacekeeping missions at home or abroad. The films were directed by Frederic Planchon and Si & Ad through Academy Films and the animations were produced by We Are Royale.
Тип медиа	Телевидение и кино
Длина	40 seconds
Edit Company	The Assembly Rooms
Класс	MPC LDN
Медиа-планировщик	MediaCom
Креативный директор	Adam Kean
Продюсер	Molly Pope
Продюсер агентства	Rebecca Hunter
Креативная команда	James Rooke
Начальник планирования	Matthew Waksman
Управляющий производством	Fiona Martin
Креативная команда	Imogen Tazzyman
Продюсер агентства	Charlotte Lipsius
Управляющий производством	Adam Evans
Художник-постановщик	Lisa Tsouloupa
Арт-директор	Tony Fernandes
Директор по маркетингу	Gordon Lee
Animation Company	We Are Royale
Producer	Rebecca Hunter
Producer	Matthew Towell
Planner	Matthew Waksman
Исполнительный креативный директор	Adam Kean
Исполнительный креативный директор	Dickie Connell
Исполнительный креативный директор	Brian Williams
Креативный директор	Imogen Tazzyman
Креативный директор	James Rooke
Creative	Meigan Brown
Creative	Tobias Owen
Главный креативный директор	Nik Studzinski
Специалист по работе с заказчиками	Sophie Coyne
Делопроизводитель	Charlotte Allcock
Account Director	Will Bright
Звукооператор	Sam Ashwell
Sound Design	750
Руководство музыкальных рядов	Soundtree Music
Редактор	Sam Rice-Edwards
VFX Supervisor	Ludo Fealy
Продюсер видеоэффектов	Hannah Ruddleston
Post Production House	Nineteentwenty
Colourist	Jean-Clément Soret
Управляющий производством	Gemma Priggen
Продакшн Студия	Academy Films
Producer	MEDB RIORDAN
DOP	Justin Brown
Directors	Voice Letter Buckaroo Si and Ad
Director	Prayer and Pull Up Frederic Planchon
1ST AD	Jim Cole