| Заголовок | The inner journey |
| Заголовок (оригинальный язык) | Upplev den inre resan |
| Агентство |
Tempel
|
| Кампания |
The inner journey
|
| Рекламодатель |
SJ
|
| Бренд |
SJ / Swedish State Railway
|
| Posted | Июнь 2000 |
| Продукт |
Transports
|
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы
|
| Слоган | The inner journey |
| Слоган (оригинальный язык) | Upplev den inre resan |
| История | People need to be reminded of the most credible argument that the train can offer. It's one of the few means of transportaton where your body is transported from one place to another, and where you can sit and comtemplate while it happens. The inner journey is all about the passengers experiences during a train trip. |
| философия | The ad sells the idea that the train is one of the last place on earth where you can be transported and simultaneously sit and ponder over the essential things in life. |
| Проблема | People have abandoned the train and most trips by car or plane. |
| Тип медиа |
Газета
|
| Рынок | Sweden |
| Копирайтер |
Anders Tempelman
|
| Арт-директор |
Olle Mattson
|
| Продюсер агентства |
Johan Larsson
|
| Фотограф |
Elisabet Zeilon
|
