Vodafone - "The Kiss"

Grey London

Grey London London, United Kingdom

Премии

47593

Бренд: Vodafone
Страна: United Kingdom

Рекламодатель: Vodafone

Заголовок	The Kiss
Агентство	Grey London
Кампания	Sealed With A Kiss
Рекламодатель	Vodafone
Бренд	Vodafone
Posted	Апрель 2013
Бизнес сектор	Персональная беспроводная связь
Слоган	A good thing
История	SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair!
Тип медиа	Телевидение
Длина	90 seconds
Рынок	United Kingdom
Редакционная компания	The Assembly Rooms
Звуковой дизайн компании	Factory Studios
Послепроизводственный этап	MPC LDN
Исполнительный креативный директор	Nils Leonard
Креативный директор	Jonathan Marlow
Креативная команда	Leo Rayman
Продюсер	Ange Eleini
Директор	Frédéric Planchon
Продюсер Продакшн Студии	Ange Eleini
Оператор-постановщик	Alex Barber
Редактор	Sam Rice-Edwards
Звукооператор	Ludovico Einaudi