| Заголовок | New Swiss banknotes help children with a missing hand 50 |
| Агентство | Ruf Lanz Werbeagentur |
| Кампания | New Swiss banknotes help children with a missing hand |
| Рекламодатель | Give Children a Hand |
| Бренд | Give Children a Hand |
| Дата первой трансляции/Публикации | 2019 / 12 |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| Слоган | Help children with a missing hand to live their dreams |
| История | "Give Children a Hand" is a Swiss charity that gives children with physical disabilities access to modern hand prostheses. In order to help as many affected children as possible, the charity is dependent on financial support. Therefore a touching donation campaign should be created. Solution & Cultural Context: A new banknote series was introduced in Switzerland in 2019 - for the first time in 20 years. In the country of the banks, the launch of a new banknote series always gains a lot of attention. This time in particular: for the first time in its history, Swiss banknotes no longer portray famous personalities. Instead, the defining visual feature is the human hand. We made creative use of this for the campaign. The donors' money becomes the children's new hand. And it enables them to do all the things they wouldn't otherwise be able to do: ride a bicycle, confidently stretch out their hand at school, etc. A separate motif was developed for each monetary value. So we had the chance to address small donors as well as major donors. |
| Тип медиа | Печать |
| Креативный директор | Markus Ruf |
| Креативный директор | Danielle Lanz |
| Арт-директор | Isabelle Hauser |
Больше работы
СМОТРЕТЬ ВСЕBlind Eye 5
- БРЕНД:
- Tier im Recht
- АГЕНТСТВО:
- Ruf Lanz Werbeagentur
Blind Eye 4
- БРЕНД:
- Tier im Recht
- АГЕНТСТВО:
- Ruf Lanz Werbeagentur
Blind Eye 3
- БРЕНД:
- Tier im Recht
- АГЕНТСТВО:
- Ruf Lanz Werbeagentur
Blind Eye 2
- БРЕНД:
- Tier im Recht
- АГЕНТСТВО:
- Ruf Lanz Werbeagentur
Blind Eye 1
- БРЕНД:
- Tier im Recht
- АГЕНТСТВО:
- Ruf Lanz Werbeagentur
New Swiss banknotes help children with a missing hand 200
- БРЕНД:
- Give Children a Hand
- АГЕНТСТВО:
- Ruf Lanz Werbeagentur
New Swiss banknotes help children with a missing hand 100
- БРЕНД:
- Give Children a Hand
- АГЕНТСТВО:
- Ruf Lanz Werbeagentur