| Заголовок | Donald Trump |
| Агентство | Ruf Lanz Werbeagentur |
| Кампания | Donald Trump |
| Рекламодатель | Art Museum Konstruktiv, Zurich |
| Бренд | Art Museum Konstruktiv |
| Posted | Ноябрь 2017 |
| Бизнес сектор | Музеи и памятники |
| История | We demonstrated the idea of constructivist art on someone who is usually not constructive at all: Donald Trump. For this purpose, we reduced the polarizing president of the USA to surface, color and shape – true to the spirit of the art movement displayed in the museum. The campaign drew attention to the museum in a surprising way. This made it possible to address a new audience besides the usual art insiders and to make them curious about constructivist art. |
| Проблема | The Art Museum Konstruktiv in Zurich is the only institution in Switzerland dedicated to the exploration of constructivist art. Constructivist art is an art movement with a strong emphasis on abstraction. |
| Тип медиа | На открытом воздухе / вне дома |
| Креативный директор | Markus Ruf |
| Креативный директор | Danielle Lanz |
| Копирайтер | Markus Ruf |
| Арт-директор | Catherine Martin |
| Иллюстратор | Catherine Martin |
| Делопроизводитель | Linda Egloff |
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