| Заголовок | The meaning of flashlights |
| Brief | GP is the Nordic market leader in flashlights and headlights - a category that is not particularly interesting.The purpose of the "Darkness happens every day" campaign is to turn flashlights and headlights into something you care about, at least a little bit.The print ad "before / after" was published on the same day as the change to winter time, ie the day when darkness is suddenly on everyone's lips. |
| Агентство |
Linderoths
|
| Кампания |
The meaning of flashlights
|
| Рекламодатель |
GP Nordic
|
| Бренд |
Flashlights and headlamps
|
| Posted | Ноябрь 2021 |
| Бизнес сектор | Бытовые товары и техническое обслуживание
|
| История | GP is the Nordic market leader in flashlights and headlights - a category that is not particularly interesting.The purpose of the "Darkness happens every day" campaign is to turn flashlights and headlights into something you care about, at least a little bit.The print ad "before / after" was published on the same day as the change to winter time, ie the day when darkness is suddenly on everyone's lips. |
| Тип медиа |
Печать
|
| Копирайтер |
Michael Schultz
|
| Арт-директор |
Mimmi Andersson
|
| Менеджер проекта |
Lena Kling
|
| Специалист по работе с заказчиками |
Anders Wallin
|
| Агентство |
Linderoths
|
