Заголовок | Pregnant |
Агентство | DDB Oslo AS |
Кампания | Red Cross May 8th Campaign |
Рекламодатель | Red Cross |
Бренд | International Red Cross day |
Posted | Июнь 2007 |
Продукт | There are rules to war (Humanitarian law) |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
История | The ads are part of the Norwegian May 8th Campaign (The International Red Cross day) focusing on International Humanitarian Law and that there are rules to war. |
философия | Illustrate the brutality that women in War and Conflicts situations are subjected to. |
Проблема | To create awareness and public opinion about International Humanitarian Law and that the Red Cross has a mandate to ensure that the rules are held. This years campaign had a special focus on Women in War and Conflict situations. Rape is used as a weapon in war, and many women suffer in conflict situations not only by loosing a husband,father or son but by being abused themselves. |
Результат | 3 700 people sent SMS in a 14 days period. |
Тип медиа | Печать |
Рынок | Norway |
Арт-директор | Joachim Bjørndahl |
Директор рабочей группы клиента | Gjermund Stenberg Eriksen |
Арт-директор | Tone Garmann |
Копирайтер | Kenneth Lamond Johansen |
Фотограф | Sebastian Ludvigsen |
Other | Hanne Bismo Steen |
Mac Operator | Stephan Von Samson |
Фотограф | Simon Watson |