Заголовок | Wheelchange Tours |
Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
Агентство |
FCB Lisbon
|
Кампания |
Wheelchange Tours
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Рекламодатель |
Tur4All
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Бренд |
Wheelchange Tours
|
Posted | Ноябрь 2019 |
Бизнес сектор | Транспорт, путешествия и туризм
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История | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
Проблема | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
Тип медиа |
Анализ ситуации
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Креативный директор |
edson athayde
|
Креативный директор |
Luis Silva Dias
|
Главный креативный директор |
edson athayde
|
Копирайтер |
edson athayde
|
Копирайтер |
Márcio Nazianzeno
|
Арт-директор |
Eduardo Pastor
|
Арт-директор |
Andre Santos
|
Дизайнер |
João Martins
|
Продакшн Студия |
BRO cinema
|
Директор |
Mário Patrocínio
|
Звук |
O Menino Grava
|