| Заголовок | Cobblestone Riders |
| Агентство | FCB Lisbon |
| Кампания | Cobblestone Riders |
| Рекламодатель | FUEL TV |
| Бренд | FUEL TV |
| Дата первой трансляции/Публикации | 2017 / 3 |
| Бизнес сектор | ТВ/Радио программы и станции |
| Слоган | More than creating a brand promotion, we created a brand-new sport. |
| История | We decided to devise a way to skate the “unskateable”: a board that perfectly fits the tram tracks. As the story unfolded through online and offline channels, a skateboarding community emerged around our riders and the FUEL TV brand. More than creating a brand promotion, we created a brand-new sport. |
| философия | Cobblestone Riders project turned the Portuguese cobblestone streets, criss-crossed with tramway rails, into the perfect place for a new way of skating. All thanks to a board specially designed to skate the unskateable. |
| Проблема | Fuel TV is an action sports TV channel available in 70 countries, including Portugal. Skaters are a great part of our target audience. Hot to engage with skateboarding social community and create relevant local online content in a country where the streets are the nightmare of any skater? |
| Результат | MOST WATCHED AND SHARED VIDEO IN THE HISTORY OF FUEL TV’S SOCIAL MEDIA 22X MORE VIEWS THAN THE 2ND MOST POPULAR VIDEO 225.000€ IN ONLINE EARNED MEDIA IMPACTED OVER 18 MILLION HOMES IN 70 DIFFERENT COUNTIRES |
| Тип медиа | Веб-фильм |
| Длина | |
| Звуковая дорожка | Fast Eddie Nelson - Baptize me in Wine |
| Ассоциированный креативный директор | edson athayde |
| Креативный директор | Luis Silva Dias |
| Копирайтер | Viton Araùjo |
| Арт-директор | Rodrigo Burdman |
| Арт-директор | Eduardo Pastor |
| Дизайнер | João Martins |
| Product Development | Ricardo Marques |
| Директор | Mario Patrocinio |
| Директор | Pedro Patrocinio |
| Звукорежиссер | Paulo Costa |
| Послепроизводственный этап | Claudio Jordão |
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