| Заголовок | 9x16 Stores |
| Агентство | BBDO Singapore |
| Кампания | 9X16 Stores |
| Рекламодатель | Visa International |
| Бренд | Visa |
| Posted | Май 2021 |
| Бизнес сектор | Кредитные карты |
| Проблема | Small businesses were hit the hardestWith the inability to continue business during government mandated lockdown periods and the over-reliance on physical transactions, local businesses were hit particularly hard during COVID-19.Since Small and Medium Businesses (SMBs) account for 99% of all business in Singapore, their recovery will be crucial to the recovery of Singapore’s economy.Accelerated preference for digital paymentSince COVID, 70% of Singaporeans have increased online purchases and mobile shoppers have also increased from 41% pre-COVID to an astounding 93% during COVID.Visa needed to help small businesses go onlineWe recognized that for small businesses – it was digitizing or perish. A fundamental tenet of going from bricks-to-clicks is acceptance of digital payments. That’s where we can help. |
| Тип медиа | Мобильная реклама |
| Длина | |
| Главный креативный директор | Guan Hin Tay |
| Ассоциированный креативный директор | Malcolm Wee |
| Копирайтер | Imran Chaudhry |
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