| Заголовок | Park |
| Агентство |
Havas New York
|
| Кампания |
Protect Yourself - The Skin Cancer Foundation
|
| Рекламодатель |
The Skin Cancer Foundation
|
| Бренд |
The Skin Cancer Foundation
|
| Дата первой трансляции/Публикации |
2003 / 12
|
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации
|
| Слоган | Melanoma Kills |
| История | Melanoma kills more than any other cancer. Protect yourself. Someone dies from melanoma every hour. |
| философия | The agency's solution to this problem was to take the Skin Cancer Foundation's soleman message and infiltrate the light hearted contexts of its audience in order to create a powerful dialogue. Placing a representation of the most dire consequence of skin cancer, death, into a fun beach or a park scene, forces the audience to rethink the way they enjoy activities in the sun. It makes the audience think about such situations in a more responsible manner. |
| Проблема | The Skin Cancer Foundation 's principal objective with this campaign was to send an impactful message to its audience conveying the fact that people actually die of skin cancer. Younger people in their teens, twenties and thirties tend to ignore the dangers of sun exposure in light of esthetic benefits and because of this, the incidence of skin cancer is on the rise. The end goal of the campaign is to promote safer sun exposer. |
| Тип медиа |
Плакат
|
| Рынок | United States |
| Исполнительный креативный директор |
Kevin Roddy
|
| Копирайтер |
Bob Cohen
|
| Арт-директор |
David Cuccinello
|
| Фотограф |
Megan Maloy
|
| Директор рабочей группы клиента |
Kim Slickein
|
