Natalie Graeme

Natalie has over 20 years experience working at the most successful and creative agencies on the planet working with some of the world’s best known brands.

Between London & Amsterdam she has proven expertise in running business defining relationships & strategies for both global & local brands including Sony, Coca-Cola, BBC, BT, Santander, Sky, Vodafone, Glenfiddich, The Times and many more. She ran the new business machine at creative powerhouse Mother during one of its most successful periods, as well as managing the global Coca Cola business to record profits and overseeing Coke’s London 2012 Global and London campaigns. Before founding Uncommon with Lucy and Nils, Natalie oversaw Grey LDN as Managing Director during the most profitable years in its 52 year history.

Passionate about the power of diversity to generate better thinking, Natalie is a board member of Creative Equals, Leadership Mentor for SheSays, & Development Board member of charity CreateArts. Natalie, and fellow Uncommon founder Lucy, were commended in AdAge’s esteemed annual list: Women to Watch Europe.

Natalie was also listed in Campaign’s Top Suits and is an advocate for independents and female leadership, writing for Campaign, Contagious and Harper’s Bazaar on company culture and featuring on panels for Kingston Smith, This Way Up and D&AD. As well as judging the 2022 LBB Immortal Awards.