| Заголовок | Parking Lot |
| Заголовок (оригинальный язык) | Parking (anglais) |
| Агентство | Romance |
| Кампания | World of tanks |
| Рекламодатель | Wargaming |
| Бренд | Wargaming |
| Дата первой трансляции/Публикации | 2018 / 1 |
| Бизнес сектор | Видеоигры/Приставки |
| философия | There’s only one place to own a tank--in the video game World of Tanks. Owning a tank in real life isn’t much fun and a most inconvenient proposition. It’s tough to grocery shop in, it won’t fit in a car wash--and in this spot, just getting into a parking lot is fraught with problems. Côme Ferré of Paris production house Wanda directed “Parking Lot” for ad agency Romance in Paris. This ad shows a guy trying to enter a parking lot with his tank--yielding frustratingly comedic results. In another spot, also directed by Ferré, we see the high cost of filling up a tank’s gas tank. The campaign is part of a new creative push for World of Tanks, the flagship game of Wargaming, the online game developer and publisher in the free-to-play market. Romance is Wargaming’s agency for pan-European communication. These commercials are being show in the U.K., France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Czech Republic, Hungary, Romania, Denmark, Germany, Norway, Sweden, United Kingdom, Turkey |
| Креативный директор | Alexander Hervé |
| Копирайтер | Victor Chevalier |
| Арт-директор | Sebastien Mertens |
| Producer | Sophie Mégrous |
| Producer | Valérie Raguenel |
| Agency Team | Christophe Lichtenstein |
| Agency Team | Romain Roux |
| Agency Team | Stéphanie Leray |
| Agency Team | Niclas Andrieux |
| Production | Wanda Paris |
| Director | Côme Ferré |
| DP | Claude Fayolle |
| Аудио | THE Sound Production |
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