Заголовок | Lynx Pulse |
Агентство | BBH |
Кампания | Lynx Pulse (Launch) - Lever Fabergé |
Рекламодатель | Unilever |
Бренд | Lynx |
Posted | Июль 2004 |
Продукт | Lynx Pulse |
Бизнес сектор | Туалетные принадлежности |
философия | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
Проблема | Brands today need to compete with popular culture to get attention. |
Результат | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
Тип медиа | Телевидение и кино |
Длина | |
Рынок | United Kingdom |
Звуковая дорожка | Get Down Saturday Night |
Планировщик счета | Gwen Raillard |
Менеджер по рекламе | Margaret Jobling |
Музыка | Oliver Cheatham |
Музыка | Room 5 |