| Заголовок | Lynx Pulse (Launch) - 5 |
| Агентство | BBH |
| Кампания | Lynx Pulse (Launch) - Lever Fabergé |
| Рекламодатель | Unilever |
| Бренд | Lynx |
| Posted | Июль 2004 |
| Продукт | Lynx Pulse |
| Бизнес сектор | Туалетные принадлежности |
| философия | To get noticed the Lynx Pulse launch challenged the traditional model. An integrated campaign was used to create a music and dance phenomenon that swept the nation. |
| Проблема | Brands today need to compete with popular culture to get attention. |
| Результат | It has demonstrated that integrated communications are twice as effective at getting return on investment as traditional advertising only campaigns. |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Планировщик счета | Gwen Raillard |
| Менеджер по рекламе | Margaret Jobling |