| Заголовок | Lenin |
| Агентство | MullenLowe UK |
| Кампания | FT. Completely Effective - FT.com |
| Рекламодатель | FT.com |
| Бренд | FT.com |
| Дата первой трансляции/Публикации | 1999 / 1 |
| Бизнес сектор | Интернет - финансовые услуги |
| Слоган | ft.completely mad about business. |
| философия | You can't miss dotcom advertising - it's been the marketing phenomenon of the last year. Proven success, though, is conspicuously absent. This paper shows that advertising can build a dotcom brand and business. Its advertising is the first dotcom campaign to be nationally recognized. More importantly, FT.com's growth has been sixty times its previous non-advertised performance. It's first clear demonstration of advertising's effectiveness in the new economy. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Greg Delaney |
| Копирайтер | Greg Delaney |
| Арт-директор | Brian Stewart |
| Продюсер агентства | Abbie McLean |
| Директор | Kim Tuller |
| Актер / Знаменитость | Vladimir Ilich Lenin |
| Директор | Geoff Atkinson |
| Продюсер Продакшн Студии | Kim Tuller |
| Продюсер Продакшн Студии | Geoff Atkinson |
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