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Sérgio Franco
Sérgio Franco
Diretor de Criação at WMcCann
São Paulo, Brazil
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ЗаголовокPerussian Prices
Агентство
Кампания Perussian
Рекламодатель Plaza Vea
Бренд Plaza Vea
Дата первой трансляции/Публикации 2019 / 5
Бизнес сектор Универсальные магазины, супермаркеты
История After 36 years, Peru finally qualified to a World Cup. There was just one problem: this tournament took place in Russia, a more expensive country. And with thousands of Peruvian fans doing the impossible to get there, we knew we had to do something for them; so we used our well-known low prices to plan a great idea. We located the 3 main supermarkets in the cities where Peru was going to play - Saransk, Yekaterinburg, and Sochi – and made a unique agreement with them: to lower their prices, so they could match the ones in Peru. By doing this; Peruvian fans saved plenty of money, and all they had to do was to show their ID.
Тип медиа Продвижение и события
Длина
Исполнительный креативный директор
Генеральный креативный директор
Генеральный креативный директор
Head of Art
Арт-директор
Арт-директор
Копирайтер
Копирайтер
Копирайтер
General Account Director
Директор рабочей группы клиента
Делопроизводитель
Делопроизводитель
Производство
Производство
Группа планирования
Группа планирования
Руководитель пост-производства
Послепроизводственный этап
Продакшн Студия
Директор
Директор
Оператор-постановщик
Аудио

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