| Заголовок | Shame |
| Агентство | LyleBailie International |
| Кампания | Shame' Anti-Drink Driving - Department of the Environment |
| Рекламодатель | Department of the Environment Northern Ireland |
| Бренд | DOE |
| Posted | Ноябрь 2002 |
| Продукт | Anti-Drink Driving |
| Бизнес сектор | Безопасность дорожного движения |
| Результат | This paper demonstrates how Shame the antidriving campaign contributed to 97% awareness, with 75% being very influenced by it; a 68% improvement in zero alcohol safe driving perceptions; a 35% decline in the acceptability of driving after ONE drink among the target audience; an improvement in the perception that drink driving is extremely shameful, increased to 97%; the target audience were responsible for 13.5% fewer deaths in 2001 compared to 2000. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | David Lyle |
| Креативный директор | Julie Bailie |
| Арт-директор | Julie Bailie |
| Копирайтер | Julie Bailie |
| Копирайтер | David Lyle |
| Директор | Syd Macartney |
| Менеджер по рекламе | Jim Rankin |
| Исполнительный креативный директор | David Lyle |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
| Исполнительный креативный директор | Julie Bailie |
| Медиа директор | Robert Lyle |
| Менеджер по рекламе | Wesley Shannon |