Relate - "The Hornicultural Society"

Ogilvy UK

Ogilvy UK London, United Kingdom

Премии

1522

Бренд: Relate
Страна: United Kingdom

Рекламодатель: Relate

Заголовок	The Hornicultural Society
Агентство	Ogilvy UK
Кампания	The Hornicultural Society
Рекламодатель	Relate
Бренд	Relate
Дата первой трансляции/Публикации	2023
Бизнес сектор	Здоровье и фармацевтические изделия
История	The third instalment in Relate’s "Let’s talk the joy of later life sex" campaign, "The Hornicultural Society" addresses the fact that STIs among those 65-and-over are at an all-time high. One thing the over-65 community loves more than making love is gardening. So Relate and Ogilvy UK created series of vegetable-themed condom packet designs, which look like vegetable seeds, and displayed them in garden centres. With a nod to the most popular vegetable emojis, the collection features aubergines, plums, courgettes, onions, and avocados – forming a fully sustainable condom collection that can even be planted in a pot to biodegrade. By bringing the sexual health debate to an unexpected environment, Relate hopes to continue to break down taboos and get people talking about later life sex.
Тип медиа	Анализ ситуации
Длина	118 seconds
Senior TV Producer	Kim Parrett
Исполнительный креативный директор	Jules Chalkley
Креативный директор	Andy Forrest
Управляющий партнер	Katharine Easteal
Креативный директор	Nicola Wood
Директор рабочей группы клиента	Erica Wood
Закупщик художественного оформления	Ross Walker
Head of Offline Production	Justin Cairns
Менеджер по рекламе	Sarah Milsom
Менеджер по рекламе	Sarah Osmik
Client Partner PR	Rachael Coomber-Nolan
Deputy Executive Creative Director of Design	Luke Ridgway
Закупщик художественного оформления	Jodie Woodhouse-Ward
Главный креативный директор	Dede Laurentino
Senior Producer	Sue Streatfield
Senior Producer	Heather Hart
Senior Creative Editor	Sara McAlpine
Account Directors PR	Jennie Halliday
Account Directors PR	Erica Cohen
Иллюстратор	Marta Zafra
Project Lead	Jason Jarvis