eBay - "Wear It Your Way"

R/GA

R/GA New York, United States

21461

Бренд: eBay
Страна: United States

Рекламодатель: eBay

Заголовок	Wear It Your Way
Агентство	R/GA
Кампания	Wear It Your Way
Рекламодатель	eBay
Бренд	eBay
Дата первой трансляции/Публикации	2018 / 3
Бизнес сектор	Интернет розничной торговли, Интернет-магазин
философия	eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer. The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business. R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture. The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish. R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels.
Тип медиа	Digital
Длина	30 seconds
Редакционная компания	Whitehouse Post
Sound Design	Sonic Union
Marketing Manager	Paola Nieto
Директор по маркетингу	Annie Lupardus
Арт-директор	Bianca Kosoy
Главный управляющий	Victoria Perry
Manager	Paul Friedland
Директор по маркетингу (CMO)	Suzy Deering
Арт-директор	juliette delerue
Strategist	Anjali Madison
Strategist	Brittany Graham
Исполнительный креативный директор	Adam Reeves
Главный креативный директор	Renee Blake
Исполнительный продюсер	Lisa Greenleaf
Управляющий директор	Paola Colombo
Директор рабочей группы клиента	Jessica Sugg
Head of Content Production	Diego de la Maza
Production Assistant	Sanj Sekhar
Creatives	Johnny Castle
Копирайтер	Katie Edmondson
Копирайтер	Ben Schneider
Арт-директор	Katie Yoder
Ассоциированный креативный директор	Oriel Davis-Lyons
Content Producer	Margo Lowry
Content Producer	Mac Demyanovich
Content Producer	Samantha Rundbaken
Content Producer	Kristen Walsh
Исполнительный креативный директор группы	Eric Jannon
Исполнительный креативный директор группы	Chris Northam
Директор стратегической группы	Yael Cesarkas
Strategist	Mike Baker
Associate Director	Nakiella Smith
Коммерческие дела	Nakiella Smith
Менеджер по делам бизнеса	Tamika Knight
Координатор производства	Elissa Steinhofer
Studio Director	Hana Newman
Studio	Vin Farrell
Директор по вопросам бизнеса	Stephen Bernstein
Group Director	Bryan Gregg
Client Engagement	Bryan Gregg
Директор рабочей группы клиента	Candice Meier
Ассоциированный креативный директор	Shannon Ross
Продакшн Студия	Prettybird
Executive Producer	Kerstin Emhoff
Executive Producer	Susanne Hargrove
Director	Matt Lambert
Managing Director	Tracy Hausern
Line Producer	Michele Abbott
Editor	Spencer Brisson
Editor	Martin Leroy
Producer	Annie Maldonado
Producer	Jordan Stricklin
Post Production Company	CarbonFX
Colourist	Aubrey Woodiwiss
Producer	Paul O'Beirne
Исполнительный продюсер	Frank Devlin
Music Supervision	Chip Herter
Исполнительный продюсер	Annick Mayer
Song	Individual
Artist	ORFA
Смешивание	Michael Marinelli
Смешивание	Mix Engineer
Music Production	Butter Music + Sound
Producer	Stone Irr
Retoucher	Olga Lamm