RonaFlair® Functional Fillers - "Microplastic Journey"

Fork Unstable Media GmbH Hamburg, Germany

Премии

1662

Бренд: RonaFlair® Functional Fillers
Страна: Germany

Рекламодатель: Merck KGaA

Заголовок	Microplastic Journey
Агентство	Fork Unstable Media GmbH
Кампания	Microplastic Journey
Рекламодатель	Merck KGaA
Бренд	RonaFlair® Functional Fillers
Posted	Декабрь 2020
Бизнес сектор	Промышленность
История	The film documents a microplastic particle’s journey – from its toothpaste origins all the way to the human food chain. Washed down the bathroom plughole (into a murky network of pipes, treatment facilities, and rivers), the particle reaches a sea inlet before sticking to a gull’s feathers as the bird splashes on the water surface. Carried out to sea by the bird, the particle comes loose and falls into depths below. Fished from the ocean by a passing trawler, the particle sticks to a fish that’s then prepared, fried, and served to an unwitting restaurant guest. The film plunges into darkness as the particle (still stuck to a piece of fish) is swallowed by the hungry diner. With a simple yet striking call-to-action, the film encourages viewers to take the Microplastic Test to discover how many microplastic particles they consume and produce each day.
Проблема	RonaFlair® Functional Fillers are sustainable, microplastic-free alternatives for the industrial production of cosmetic and personal care products.
Тип медиа	Веб-фильм
Креативный директор	Paul Taggart
Копирайтер	Alexander Gradl
Концепция	Laura Zabel
Продюсер агентства	Lina Rieckel
Директор по обслуживанию клиентов	Carl-Jochen Reinhardt
Программист	Martin Hein
Менеджер проекта	Siggi Förster
Директор	Quentin van den Bossche
Продюсер Продакшн Студии	Elliot Tagg
Исполнительный продюсер	Emily Rudge
Исполнительный продюсер	Ben Schneider