Free Democratic Party - "Made of Defeat – A Photographic Tale."

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

Премии

6585

Бренд: Free Democratic Party
Страна: Germany

Рекламодатель: Free Democratic Party

Заголовок	Made of Defeat – A Photographic Tale.
Агентство	HeimatTBWA\
Кампания	Free Democrats Made of Defeat – A Photographic Tale.
Рекламодатель	Free Democratic Party
Бренд	Free Democratic Party
Posted	Ноябрь 2018
Бизнес сектор	Политическая партия /Кандидат
История	Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat.
Тип медиа	Телевидение
Длина	110 seconds
Креативный директор	Matthias Storath
Копирайтер	Felix Brockmeyer
Копирайтер	Sebastian Stumpf
Копирайтер	Berthold Brodowski
Арт-директор	Felix Steiner
Арт-директор	Esra Gülmen
Фотограф	Daniel Rosenthal
Продюсер агентства	Charlotte Kühn
Графический дизайнер	Martin Glöckner
Графический дизайнер	Tim Krieger
Графический дизайнер	Oliver Kindermann
Графический дизайнер	Bogdan Rackow
Главный креативный директор	Guido Heffels
Главный креативный директор	Matthias Storath
Стратегический планировщик	Andreas Mengele
Редактор	Jonas Schubert
Редактор	Marco Thau
Редактор	Jan Lagowski
Менеджер социальных медиа	Sven Goldbach