Laut gegen Nazis - ""#unfollowme. The hashtag against hate.""

HeimatTBWA\

HeimatTBWA\ Berlin, Germany

Премии

7878

Это объявление является частью "ACT Responsible Collection"

Бренд: Laut gegen Nazis
Страна: Germany

Рекламодатель: Loud Against Nazis

Заголовок	"#unfollowme. The hashtag against hate."
Агентство	HeimatTBWA\
Кампания	Loud against Nazis "#unfollowme. The hashtag against hate."
Рекламодатель	Loud Against Nazis
Бренд	Laut gegen Nazis
Дата первой трансляции/Публикации	2019
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
История	Right wing extremists are using social platforms to spread hatred. With its client “Loud Against Nazis”, the agency wanted to raise awareness of such abuse. So 100 influencers took a stand by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mindset to "unfollow" them by creating posts via unfollowme.org. In the end more than 40,000 posts were published with #unfollowme. Tens of thousands of people unfollowed and a debate about values in social media was sparked. Plus the influencers gained three times as many new followers.
Тип медиа	Digital
Длина	109 seconds
Главный креативный директор	Guido Heffels
Chief Creative Officer / Copywriter	Matthias Storath
Excecutive Creative Director	Tom Hauser
Creative Director	Teresa Jung
Creative Director	Esra Gülmen
Копирайтер	Morgan-Lee Wagner
Арт-директор	Marco Russo
Арт-директор	Valerio Amaro
Account Manager	Anne-Katharina Huesmann
Account Manager	Leila Tegguer
Planning Director	Alexander Glasneck
Главный исполнительный директор (CEO)	Mirko Kaminski
Account Manager	Anika Bresser
Account Manager	Theresia Vogel
Agency Producer	Jake Flowers
Agency Producer	Charlotte Kühn
Editor	Marco Thau
Редактор	Jonas Schubert
Executive Account	Ricarda Baudis
Главный исполнительный директор (CEO)	Steffen Bewersdorf
Техническое руководство	Philip Bennet
User Experience / Interface Designer	Julian Stahl
Creative Data Analyst	Nur Aishah Binte Iskandar