| Заголовок | Volume Control |
| Агентство | Wieden+Kennedy |
| Кампания | 2007 The Guardian |
| Рекламодатель | Guardian Media Group |
| Бренд | The Guardian |
| Posted | Июль 2008 |
| Бизнес сектор | Газеты, журналы, книги |
| философия | We created a campaign that focuses on The Guardians founding principles and presents them in a visually striking way. The bold, colourful nature of the campaign reflects the colourful, engaging nature of The Guardian itself. The campaign launched in the UK in March 2007. |
| Проблема | The Guardian is a UK newspaper founded in 1821. It is owned by the Scott Trust, a charitable foundation that aims to ensure the papers editorial independence and its continued commitment to the principles of liberal journalism. It was named National Newspaper of the Year at the 2006 British Press Awards. In order to attract new readers, the Guardian wanted our help to articulate their founding principles while countering non-readers misconceptions of the paper as being left-wing, lecturing and worthy. Our work also needed to recognise that in the world of todays media, The Guardian is more than just a newspaper. The web is a vitally important news channel and its a two way channel between The Guardian and its readers. |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Креативный директор | Tony Davidson |
| Арт-директор | Ian Perkins |
| Копирайтер | Sophie Bodoh |
| Креативный директор | Michael Russoff |
| Креативный директор | Marc Shillum |
Больше работы
СМОТРЕТЬ ВСЕOwn the Weekend (48s)
- БРЕНД:
- The Guardian & The Observer
- АГЕНТСТВО:
- BBH
Own the Weekend (96s)
- БРЕНД:
- The Guardian & The Observer
- АГЕНТСТВО:
- BBH
What a Weekend
- БРЕНД:
- The Guardian & The Observer
- АГЕНТСТВО:
- BBH
Decide for yourself - 2
- БРЕНД:
- The Guardian
- АГЕНТСТВО:
- Wieden+Kennedy
No need to shout
- БРЕНД:
- The Guardian
- АГЕНТСТВО:
- Wieden+Kennedy
Decide for yourself
- БРЕНД:
- The Guardian
- АГЕНТСТВО:
- Wieden+Kennedy
Owned by no one - 2
- БРЕНД:
- The Guardian
- АГЕНТСТВО:
- Wieden+Kennedy
Owned by no one
- БРЕНД:
- The Guardian
- АГЕНТСТВО:
- Wieden+Kennedy
Drop
- БРЕНД:
- Honda Motors
- АГЕНТСТВО:
- Wieden + Kennedy