Заголовок | It all starts with skills 1 |
Агентство | M&C Saatchi Group |
Кампания | It all starts with skills |
Рекламодатель | Department for Education |
Бренд | Department for Education |
Дата первой трансляции/Публикации | 2024 / 1 |
Бизнес сектор | Правительство и другие органы |
философия | The Department for Education (DfE) has today unveiled a major, multichannel Skills for Life campaign, ‘It all starts with skills’, which aims to inspire young people, adults and businesses to make the most of their potential. The push was developed in partnership with M&C Saatchi. Under the overarching Skills for Life brand, the new campaign acts as a rallying cry to encourage more people and employers to take advantage of the wide range of technical qualifications and training opportunities available to progress careers and grow businesses. The DfE has partnered with M&C Saatchi to develop the multichannel campaign which, for the first time, targets three key audiences at once: young people aged 14 to 19 and their influencers (such as teachers and parents), SME employer decision makers and employees, and adults aged 24 to 59. The campaign aims to capture hearts and minds amongst these audiences by tapping into the universal truth that we all have potential, but it will remain just that unless we do something with it. A motivating 40-second film, directed by Vincent René-Lortie (the director behind the acclaimed OSCAR® shortlisted short film Invincible) through The Corner Shop, shows three individuals starting a new day, as a metaphor for their untapped potential, before following their journeys as they take their first steps to learning new skills. Talent featured in the emotive campaign includes real people who are just starting out, looking to switch or considering switching careers or looking to grow their business through a range of technical qualifications, training and skills. |
Тип медиа | На открытом воздухе / вне дома |
Длина | |
Продакшн Студия | The Corner Shop |
Интернет-студия | Absolute Post |
Творческий партнер | Guy Bradbury |
Креативная команда | Holly Sutton-Williams |
Креативная команда | Dan Lacey |
Управляющий партнер | Christian Davis |
Senior Account Director | Imogen Walkden |
Директор рабочей группы клиента | Isabella Forbes |
Senior Account Manager | Brydie Heaphy |
Senior Account Manager | Evie Nagy |
Специалист по работе с заказчиками | Zizzy Lugg-Williams |
Trainee Account Manager | Sonia Khanna |
Head of Strategy | Sophie Lean |
Senior Strategist | Shaun Okoh |
Продюсер | Ashley Williams |
Руководитель проекта | Duncan Collins |
Руководитель проекта | Sophie Freeman |
Продюсер цифрового формата | Kevin Katende |
Менеджер по рекламе | Chloe Saklow |
Менеджер по рекламе | Laurence Russ |
Менеджер по рекламе | Louise Silous-Holt |
Менеджер по рекламе | Dawn Hirst |
Менеджер по рекламе | Laura Tiplady |
Менеджер по рекламе | Lisa Hopper |
Менеджер по рекламе | Naomi Balaam |
Менеджер по рекламе | Janina Smith |
Менеджер по рекламе | Claire Russell |
Менеджер по рекламе | Jennifer Gallagher |
Менеджер по рекламе | Poppy Morgan |
Менеджер по рекламе | Clare Carter |
Менеджер по рекламе | Elina Svantesson |
Менеджер по рекламе | Max Davey |
Директор | Vincent René-Lortie |
Оператор-постановщик | Magnus Joenck |
Исполнительный продюсер | Tess Mitchell |
Продюсер | Ellie Fry |
Послепроизводственный этап | Work Editorial |
Редактор | Martin Leroy |
Колорист | Matt Turner |
Звукооператор | Jack Sedgwick |
Звук | King Lear |
Руководство музыкальных рядов | Lizz Harman |
Руководство музыкальных рядов | DLMDD |
Композитор | Theo Vidgen |
Stills | Picture Club |
Фотограф | Ben Stockley |
Ретушер | Dennis Tuffnell |
Медиа-агентство | SMRS |
Lead Client Partner | Charlotte Rock |
Партнер клиента | Zoltan Ferenczy |
Senior Client Manager | Robyn Brown |
Client Manager | Adam Nicholson |
Marketing Consultant | Rachel Empson |