| Заголовок | Nationwide Savings (Banker) |
| Агентство | New Commercial Arts |
| Кампания | Good Way to Bank |
| Рекламодатель | Nationwide Financial |
| Бренд | Nationwide |
| Дата первой трансляции/Публикации | 2024 / 2 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank. West’s return to the role sees him become quickly bored with speaking to the marketing department over a video call. After hanging up, he is equally disinterested in the customer satisfaction scores presented by his more perceptive assistant, played by comedian Sunil Patel. Patel suggests that to improve scores A.N.Y Bank could be more like Nationwide, which offers a SavingsWatch service that notifies customers who are signed up of changes to their savings accounts, annual savings reports and newly launched accounts that might be better suited to their needs. |
| Тип медиа | Телевидение |
| Длина | |
| Директор бренда | Richard Warren |
| Менеджер по рекламе | George Bell |
| Менеджер по рекламе | Jennifer Morel |
| Менеджер по рекламе | Anna Clarke |
| Главный креативный директор | Ian Heartfield |
| Креативный директор | Steve Hall |
| Креативный директор | Dan Seager |
| Главный исполнительный директор (CEO) | James Murphy |
| Коммерческий директор | Miriam Goode |
| Директор по производству | Matt Craigie Atherton |
| Руководитель производства | Matt Craigie Atherton |
| Продюсер | Abbie McLean |
| Директор рабочей группы клиента | Dairiona Ryan |
| Специалист по работе с заказчиками | Gaelle Rolland |
| Продакшн Студия | Hungry Man |
| Директор | Bryan Buckley |
| Оператор-постановщик | Scott Henriksen |
| Исполнительный продюсер | Matt Buels |
| Продюсер | Matt Lefebvre |
| Продюсер | Chris McBride |
| Управляющий производством | Nicci Power |
| Редактор | Stitch |
| Редактор | Sam Sneade |
| Заместитель редактора | Chris Wilson |
| Послепроизводственный этап | Rascal Post |
| Продюсер видеоэффектов | Hazel Gibson |
| Колорист | James Bamford |
| Colour Producer | Jai Durban |
| Звукорежиссер | Jack Sedgwick |
| Звукорежиссер | Ed Downham |
| Графики движения | Sian Leatham |
| Звук | King Lear Music & Sound |
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