| Заголовок | Secret Race Battle |
| Агентство |
Muse
|
| Кампания |
Secret Race Battle
|
| Рекламодатель |
Mattel, Inc.
|
| Бренд |
Hot Wheels
|
| Дата первой трансляции/Публикации |
2011 / 3
|
| Бизнес сектор | Игрушки и игры
|
| История | On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle |
| философия | Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings. |
| Тип медиа |
На открытом воздухе / вне дома
|
| Менеджер по рекламе |
Amanda Allegos
|
| Менеджер по рекламе |
Ben Caddy
|
| Client Services Director |
Michael Littaur
|
| Project Manager |
Bert-Jan Strating
|
| Project Manager |
Wouter Donker
|
| Креативный директор |
Sander Ejlenberg
|
| Арт-директор |
Philia Beroud
|
| Design |
Magnus Löwing
|
| Design |
Elano Collaco do Monte Texeira
|
| Strategy |
Karlijn van den Berg
|
| Продакшн Студия |
PostPanic
|
| Директор |
Justin Blyth
|
| Директор |
Chris Staves
|
| Директор |
Mischa Rosema
|
| Звуковой дизайн компании |
MassivMusic
|
| Technical Supervision & Play-out |
BeamSystems
|