Заголовок | Love & Friendship Are Immune To Breast Cancer |
Агентство | Grey Possible |
Кампания | 10 years - Pink Ribbon Magazine |
Рекламодатель | Pink Ribbon Inc. |
Бренд | Pink Ribbon Magazine |
Дата первой трансляции/Публикации | 2010 / 10 |
Бизнес сектор | Газеты, журналы, книги |
Слоган | Together wer're stronger |
История | Pink Ribbon Magazine has one advantage compared to other magazines: it is also a charity. And that is the main purchase motivation for women. They don't just buy the magazine for its content, but more importantly because they want to support the fight against breast cancer. Therefore each year the challenge for the campaign is to touch a nerve with women and awaken their sympathy for the breast cancer charity so that they buy the magazine. |
Тип медиа | Печать |
Креативный директор | Seyoan Vela |
Креативный директор | Colin Lamberton |
Арт-директор | Phoebe Dawson |
Копирайтер | Peter van den Heuvel |
Специалист по работе с заказчиками | Catherine Dijkstra |
Digital Director | Oscar Asmoarp |
Digital Producer | Tim Sadjak |