| Заголовок | Kidvertising |
| Агентство | Instinct |
| Кампания | Kidvertising |
| Рекламодатель | IKEA |
| Бренд | Ikea |
| Posted | Май 2014 |
| Бизнес сектор | Бытовая техника, мебель и садоводство |
| История | IKEA made kids center of the new communication campaign by letting them CREATE WHAT THEY WANT in IKEA interiors and gave them freedom to make the advertising campaign during the whole year.We created an app on campaign site where children could unleash their imagination and do whatever they want with outdoor campaign for IKEA.We collected lots of drawings made by real kids all over Russia.The drawings that got the most likes became a real outdoor campaign.Everybody could see posters on the streets in many Russian cities. |
| Результат | KIDVERTISING OOH campaign:• 80% monthly reach per city (11 cities in total) PR publications after the Drawing contest:• Total number of publications: 84• Audience of publications: 23 957 775• AVE (advertising value equivalent): 1 615 614 RUR• PR Value (AVE*4): 6 462 456 KIDVERTISING online contest:• Works submitted for contest – 464• Works selected for placement – 352• Likes – 2422• More than 100 layouts placed in OOH |
| Тип медиа | На открытом воздухе / вне дома |
| Длина | |
| Креативный директор | Roman Firainer |
| Креативный директор | Yaroslav Orlov |
| Digital Creative Director | Nikolay Fabrika |
| Копирайтер | Maria Borzilova |
| Арт-директор | Nikolay Pere |
| Digital art-director | Christofer Weider |
| Senior Digital Designer | Maxim Demkin |
| Client Service Director | Marina Vershinina |
| Директор рабочей группы клиента | Anna Glinkina |
| Senior Digital Manager | Ekaterina Krasina |
| Специалист по работе с заказчиками | Vera Ulitenko |
| Делопроизводитель | Ksenia Goldberg |
| Digital Producer | Anna Chaplygina |
| Design Director | Nikolay Markelov |
| Senior Strategic Planner | Svetlana Rogova |
| Digital Strategic Planner | Mathew Choudnovski |