Заголовок | Irresistibly pointless trueview ads |
Агентство | Åkestam Holst /NoA |
Кампания | Irresistibly pointless trueview ads |
Рекламодатель | IKEA |
Бренд | Ikea furniture |
Posted | Июнь 2018 |
Бизнес сектор | Бытовая техника, мебель и садоводство |
История | With the concept Where Life Happens, Ikea shows that it understands people's real lives. And in real life, people skip YouTube ads. Most brands pray that people will watch them. Ikea did the opposite. The actors in these ads actually beg viewers to skip the boring content. And to rub it in the ads are over five minutes long. The results were astonishing. People watched the ads for over 3 minutes, way above industry average, and 39% stayed through the whole thing. |
Тип медиа | Digital |
Длина | |
Креативный директор | Magnus Jakobsson |
Копирайтер | Mark Ardelius |
Арт-директор | Jesper Holst |
Продакшн Студия | Bacon |
Директор | Martin Werner |
Продюсер Продакшн Студии | Richard Bjorlin |
Продюсер агентства | Leila Widgren |
Графический дизайнер | Anna Forsberg |