Axe - "AXEination"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

5391

Бренд: Axe
Страна: Spain

Рекламодатель: Unilever

Заголовок	AXEination
Агентство	LOLA MullenLowe
Кампания	Axeination
Рекламодатель	Unilever
Бренд	Axe
Дата первой трансляции/Публикации	2021 / 6
Бизнес сектор	Дезодоранты
философия	Let’s face it, getting vaccinated is hot... who knew being vaccinated was such a trending topic in your dating profile? And although getting vaccinated may be the newest relationship status to spark attraction, some young adults have yet to get their shots. In fact, more than half of Gen Z adults said they were not in any hurry to get the vaccine. With young guys dropping the ball on their grooming routines during quarantine combined with their vaccine hesitancy, guys don’t have the tools to engage in a summer of attraction.* As the leader in men’s grooming, today AXE is launching ‘Get Axeinated,’ a program to help increase Covid-19 vaccine rates among young guys while also helping them smell great and stay safe, so they can reenter the dating world with confidence. AXE’s new digital ad spot, a light-hearted parody of a traditional press conference, highlights the importance of getting vaccinated as well as the role that fragrance and attraction can play in getting back out in the world and giving guys confidence. In order to get close again this summer, getting vaccinated is just one piece of the puzzle and AXE wants guys to know if they want to get back into the dating world, they should also Get Axeinated. The video drives viewers to www.Axeination.com where guys who have been vaccinated, or intend to, can claim their Axeination Kits. The idea was created by LOLA MullenLowe and will live on digital platforms across the U.S. Additionally, to help create excitement around getting vaccinated, AXE is stopping in the state of Georgia, where vaccination rates are among the lowest in the USA, especially among young people who are just gaining access to COVID-19 vaccines.*** The brand will host an in-person “Axeination Station” in Atlanta on Tuesday, June 22nd. Those interested can visit The Atlanta Beltline from 5:30 to 7:30 PM EST for a chance to get Axeinated in-person and receive an Axeination Kit to take home. AXE will offer an online Axeination Kit giveaway, launching Monday, June 21st, to equip guys nationwide with confidence and invigorate excitement around getting vaccinated. Inclusive of the tools they need to reemerge into the dating game, the Axeination Kit contains AXE’s iconic body spray and an Axeination certificate. AXE is also partnering with Snapchat to introduce a new technology experience, 3D Body-Tracking augmented reality (AR), in support of the larger campaign. Debuting this week, AXE will launch a Snapchat Lens that enables Snapchatters anywhere in the US to digitally visit Axeination centers to get Axeinated with AXE Body Spray. Snapchatters will also have opportunities to grab the limited Axeination kits directly from the Snapchat Lens through a button feature. When clicked the button will open up the Axeination.com landing page for everyone to claim their kits. Get Axeinated comes on the heels of the Brand’s “The New AXE Effect” launch earlier this year and a revolutionary product upgrade across their portfolio. The New AXE Effect gives guys the confidence to spark attraction anywhere and with anyone by feeling and smelling their best. If you’re into it and they’re into it, then AXE is into it.
Тип медиа	Digital
Длина	30 seconds
Рынок	United States
Больше информации	www.Axeination.com
Продакшн Студия	Lee Films
Global Brand Director	Caroline Gregory
Global Brand Manager	Jamie Brooks
Global Business Leader	Federico Duberti
Global Strategy Director	Gerard Crichlow
Управляющий директор	Tom Elliston
Global Account Director	Oscar Fernandez-Baca
Исполнительный креативный директор	Tomás Ostiglia
Креативный директор	Kevin Cabuli
Креативный директор	Jorge Zacher
Творческий руководитель	Manuel Castillo
Творческий руководитель	Enrique Torguet
Арт-директор	Ezequiel Scarpini
Копирайтер	Kiki Holshuijsen
Начальник планирования	Lucas Rodriguez
Руководитель производства	Felipe Calviño
Креативное агентство	The Martin Agency
Главный исполнительный директор (CEO)	Kristen Cavallo
Главный креативный директор	Danny Robinson
SVP, Executive Creative Director	Ashley Marshall
VP, Creative Director	Mik Manulik
EVP, Head of Production	Tasha Dean
SVP, Executive Producer	Brett Alexander
Продюсер	Evan Frank
SVP, Managing Director, Cultural Impact	Jaclyn Ruelle
Cultural Impact Manager	Keith Gordon
VP, Planning Director	Taylor Wiegert
Стратегический планировщик	Stuart Hayhurst
VP, Group Account Director	Gillian Merrill
Руководитель группы по связям с рекламодателями	Samad Hussain
Senior Project Manager	Natalie Meyer
Директор	Agustin Berruezo
Исполнительный продюсер	Angel Recio
Исполнительный продюсер	Iván Fernandez
Продюсер	Irma Borrell
Продюсер	Chalo Bonifacio Cooke
Оператор-постановщик	Charlie Gómez
Звук	The Lobby
Музыка	Big Sync Music
Продюсер пост-производства	Raquel Torres
Experiential Production Company	The Experiential Group
Founder, Managing Director	Frank Moran
Director of Production	Janna Ferner-Bell
Менеджер проекта	Adam Daniel Weiss
PR-агентство	Edelman Worldwide