Andes - "Andes Friends Recovery 2 (Spanish)"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

Премии

8028

Бренд: Andes
Страна: Argentina

Рекламодатель: AB Inbev

Заголовок	Andes Friends Recovery 2 (Spanish)
Агентство	Saatchi & Saatchi Argentina
Кампания	Andes Friend Recovery (AFR)
Рекламодатель	AB Inbev
Бренд	Andes
Дата первой трансляции/Публикации	2010 / 10
Бизнес сектор	Пиво, сидр, лагерное пиво
История	How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot.
философия	Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio
Результат	The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends.
Тип медиа	Анализ ситуации
Специалист по работе с заказчиками	Patricia Abelenda
Специалист по работе с заказчиками	Jaime Vidal
Продюсер агентства	Patricio Martinez
Продюсер агентства	Camilo Rojas
Продюсер агентства	Adrian Aspani
Креативная команда	Pedro Porcaro
Креативная команда	Charlie Lanús
Креативный директор	Fernando Militerno
Исполнительный креативный директор	Mariano Serkin
Исполнительный креативный директор	Maxi Itzkoff
Менеджер по рекламе	Ricardo Fernandez
Менеджер по рекламе	Eduardo Palacios
Менеджер по рекламе	Benjamin Mountford
Звуковой дизайн компании	Supercharango
Продакшн Студия	Pickle
Оператор-постановщик	Leandro Filloy
Исполнительный продюсер	Caro Cordini
Директор	Luisa Kracht
Директор	Nico & Martin
Продакшн Студия	Primo
AFRecovery Installation	Sake Integrated Company